Why You Must Build Your Email List
Every writer wants her words read. Every speaker wants to be heard. Every artist wants his art to change something. Right?
But so many communicators don’t get the attention they deserve. Their messages fade into oblivion and irrelevance.
Why?Because they neglect the single most important element to building a tribe. They forsake one simple, but essential marketing asset: the email list.
The benefits of an email list
Email is king. It’s the best way to build an engaged audience, sell a product online, or create hype around your next big event or service project. Without it, you will really struggle to get the kind of traction your message deserves.
When I send an email to my list, I often get hundreds of replies — far more engagement than many of my blog posts get. If I send a link to my email list, people click it. If I ask a question, people answer. If I talk about my new book, people buy.
Why is email so powerful? Three reasons:
- Email is personal. It’s casual and friendly — a great way to build trust with people.
- Email is direct. No middlemen. Your message: delivered straight to your audience.
- Email is private. People can be themselves and openly share what they’re struggling with, what they want, or questions they have (unlike public comments on a blog post, for example).
If you haven’t tapped into the power of a good email list, you’re missing opportunities to engage with people who want to hear from you.